A Fresh Look: Introducing Our New School Logo
This past spring, we embarked on a journey to reimagine the visual identity of our school. Our first step was a redesign of our logo.
As we look ahead to our twentieth year as a school in 2025 (!), we felt that while our old logo had served us well, we wanted something that better represents who we are today and where we are headed in the future.
To help us bring this vision to life, we approached renowned graphic designers (and good friends of TCS) Beatriz Cifuentes and Yoshiki Waterhouse of Waterhouse Cifuentes Design (https://waterhousecifuentes.com). The process began with a discussion of our school’s deep belief in co-creating learning with our children, and how it was crucial that the new logo spoke to everything we stand for as a school and our belief in the innate capacity of every child.
The two designers proposed a collaboration.
“To represent the school visually,” Yoshiki explains, “we thought why not use something that was derived from not just what the school made but what the children had made.”
So Beatriz and Yoshiki spent a morning with several of our students in one of our Ateliers—a space dedicated to art, exploration, and creative expression. The children were given the freedom to draw letters, shapes, and patterns. The pair did not create any of the letter forms themselves, but rather prompted the children in their own creations.
“The aim was to create something using these beautiful letters that these young children made, and capture the vigor and excitement of childhood.”
This experience was as fun for the two of them as it was for our students. Yoshiki: “I was so surprised by the wonderful diversity. I really loved how quickly the personalities of each child came across through what they were drawing. You can see the gesture in their brush strokes. You can sense their little hands.”
After their session in the Atelier with our students, Beatriz and Yoshiki brought the children's artwork back to their studio to develop a cohesive system of letters.
They designed an arrangement of the children’s letterforms. What emerged was a logo that is collective—something that could not have been crafted by any one person (child or adult), but instead a shared creation born from the imagination and creativity of several children.
Beatriz, Yoshiki, and our students created a logo that feels authentic, unique and captures our essence as a school. We are incredibly proud of our new logo and what it stands for, and we hope that every time you see it, you are reminded of the excitement, wonder, and potential of childhood.
